Arvato Systems has won the “IABM BaM Award” in the “Monetize” category at this year’s International Broadcast Convention (IBC) in Amsterdam. For the competition, Arvato Systems submitted a new AI-based forecasting for ad placement, which is a technique that can analyze historical viewing trends to predict TV ratings.
Ben Davenport (Portfolio Manager Broadcast Solutions, middle) und Christian Siegert (Director Products Broadcast Solutions)
Arvato Systems has won the “IABM BaM Award” in the “Monetize” category at this year’s International Broadcast Convention (IBC) in Amsterdam. The “Broadcast and Media Awards (BaM)” are presented to honor outstanding technology innovations. The most important criterion: the submitted products or services have to offer a significant user benefit for the broadcast industry. For the competition, Arvato Systems submitted a new AI-based forecasting for ad placement, a technique that can analyze historical viewing trends to predict TV ratings. The technique can analyze historical viewing trends to predict highly accurate ratings for upcoming schedules, enabling the more accurate placement of advertising slots. Another benefit: the forecasting can be provided more quickly or, if necessary, be regenerated.
Ralf Schürmann, CEO Arvato Systems S4M
“AI naturally is also an absolute trend topic in the broadcast and new media environment,” says Ralf Schürmann, Managing Director of Arvato Systems S4M. “Our AI initiative in the Broadcast Management segment shows that clients get a real, verifiable economic benefit through the forecasting process. This was certainly decisive for the jury and it proves that we are precisely on the right track with our orientation.”
(benet)
